Privacy Policy

Last Updated: June 2026

Paws Academy Dog Training & Behaviour Limited (“Paws Academy”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use our website, attend our classes, purchase our services, access our online courses, participate in our communities, use the Paws Academy mobile application, or otherwise interact with us.

This Privacy Policy has been prepared in accordance with the General Data Protection Regulation (GDPR), the Irish Data Protection Act 2018, and other applicable privacy legislation.

1. Who We Are

Paws Academy Dog Training & Behaviour Limited is the data controller responsible for your personal information.

If you have any questions regarding this Privacy Policy or wish to exercise any of your data protection rights, please contact:

Email: info@thetrainingofdogs.com

Website: www.thetrainingofdogs.com

2. Information We Collect

We may collect and process the following information:

Personal Information

Name
Email address
Telephone number
Postal address (where applicable)
Account login details
Booking information
Payment information (processed through secure third-party providers)

Dog Information

Dog’s name
Age
Breed
Sex
Training history
Behavioural information
Veterinary information where relevant to training or behaviour support

Course and Membership Information

Course enrolment details
Course progress
Completed lessons
Community participation
Uploaded content
Messages submitted through our platforms

Technical Information

IP address
Device information
Browser information
Operating system
App version
Website usage information
Analytics data

3. How We Collect Information

We collect information when you:

Submit contact forms
Book consultations, classes or services
Join Puppy Club or other memberships
Purchase online courses
Create a website account
Create an app account
Participate in community discussions
Upload photographs, videos or comments
Subscribe to communications
Contact us by email, telephone or social media
Use our website or mobile application

4. How We Use Your Information

We use your personal information to:

Deliver training services
Deliver behaviour consultations
Provide online courses
Manage memberships
Process bookings
Process payments
Respond to enquiries
Provide customer support
Facilitate community participation
Improve our services
Maintain platform security
Comply with legal obligations
Monitor website and app performance

Where appropriate, we may also use information to send service updates, educational content, newsletters and marketing communications. You may unsubscribe from marketing communications at any time.

5. Legal Basis for Processing

Under GDPR, we process personal information under one or more of the following lawful bases:

Contractual Necessity

To provide services you have purchased or requested.

Legitimate Interests

To operate, improve and protect our business and services.

Consent

Where you have specifically agreed to receive marketing communications or where consent is otherwise required.

Legal Obligation

Where we are required to process information to comply with applicable laws and regulations.

6. Online Courses, Communities and Memberships

Paws Academy provides online educational services through memberships, online courses and community areas.

When participating in these areas, information you voluntarily submit may be visible to other members where community access is provided.

This may include:

Posts
Comments
Photographs
Videos
Discussion content
Profile information

You are responsible for ensuring that any content you choose to share is appropriate and that you are comfortable sharing it within the relevant community area.

We reserve the right to remove content that breaches our terms, community guidelines or applicable laws.

7. Mobile Application

Paws Academy may provide services through the Paws Academy mobile application.

The mobile application allows users to access courses, memberships, community features, bookings and other services associated with their Paws Academy account.

When using the application, we may collect:

Account information
Login information
Course progress
Community activity
Technical device information
Usage information necessary to operate and improve the application

The mobile application uses the same account credentials and underlying systems as our website and membership platform.

8. Payments

Payments may be processed through secure third-party payment providers, including:

Wix Payments
PayPal
Apple Pay
Credit and debit card processors integrated through Wix

Paws Academy does not store full payment card information.

Payment information is processed securely by the relevant payment provider in accordance with their own privacy policies and security standards.

9. Third-Party Service Providers

We may use trusted third-party providers to assist in delivering our services.

These providers may include:

Wix
Payment providers
Email communication providers
Analytics providers
Social media platforms
Customer support tools

These providers only receive information necessary to perform their services and are expected to process information securely and lawfully.

10. Analytics and Tracking Technologies

We use technologies including:

Google Analytics
Meta Pixel (Facebook Pixel)

These technologies help us understand how visitors use our website and services, improve user experience, measure marketing effectiveness and improve platform performance.

You may manage certain tracking preferences through your browser settings or cookie preferences where available.

11. Data Retention

We retain personal information only for as long as reasonably necessary to:

Deliver services
Maintain records
Comply with legal obligations
Resolve disputes
Protect legitimate business interests

Retention periods may vary depending on the type of information and applicable legal requirements.

When information is no longer required, it will be securely deleted or anonymised where appropriate.

12. Data Security

We take reasonable technical and organisational measures to protect personal information from:

Unauthorised access
Loss
Misuse
Alteration
Disclosure

While no system can guarantee absolute security, we take data protection seriously and continually review our security practices.

13. Children’s Privacy

Our services are intended primarily for adults.

We do not knowingly collect personal information from children under the age of 16 without appropriate parental involvement or consent where required by law.

If we become aware that personal information has been collected from a child inappropriately, we will take reasonable steps to remove that information.

14. Your Rights Under GDPR

You have the right to:

Access your personal information
Correct inaccurate information
Request deletion of information
Restrict processing
Object to processing
Request data portability
Withdraw consent where consent is relied upon
Lodge a complaint with the Data Protection Commission

Further information regarding your rights can be obtained from the Irish Data Protection Commission.

15. International Data Transfers

Some third-party providers may process information outside the European Economic Area.

Where this occurs, appropriate safeguards will be used to ensure that personal information receives an adequate level of protection in accordance with GDPR requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on our website and, where appropriate, communicated to users through our services.

17. Contact Us

For any privacy-related questions, requests or concerns, please contact:

Paws Academy Dog Training & Behaviour Limited

Email: info@thetrainingofdogs.com

Website: www.thetrainingofdogs.com